Evaluation of science communication on social media

Abstract

Worldwide social media platforms are used for communication purposes apart from entertainment. One of the most widely used social media sites in the world is Facebook. With 2.85 billion monthly active users as of 2021, Facebook is the most popular social media network on the planet. This platform has now become an important avenue for raising awareness. The way society utilizes these platforms is a matter of study. There is a lot of research on how politicians and celebrities throughout the world used it for communication. On the other side, there is a scarcity of studies on the use of social media for science communication. With the growing importance of social media as a source of knowledge, it's become a matter of whether these online platforms can present science news in a way that even non-scientists can grasp. The present study is fruitful in gaining knowledge that how science communicators used Facebook pages as a tool to reach a massive following. The researcher selects the most popular science communication facebook pages from the Google web browser. Later, through purposive sampling researcher select six popular pages. The study is based on the method of content analysis.