The Limitations of Traditional Retail Enterprises’ Self-built Logistics System——A Case Study of Walmart

Abstract

With the rapid development of the mobile Internet and changes in consumer concepts, the current domestic consumer market and consumer behaviors show a significant trend of upgrading and upgrading, and consumers are more enjoying a convenient, fast, high-quality, and personalized shopping experience. Online and offline consumption boundaries are gradually blurred, shopping scenes are becoming more abundant, and retailers' ultra-omnichannel integration and development continue to accelerate. The booming development of e-commerce has promoted the rapid development of logistics systems, but the high cost of logistics has become the main factor restricting its rapid development. This paper takes Walmart as an example, firstly analyses the current situation of Walmart's logistics system, then combines it with the cost analysis of JD.com's logistics system. By researching the development mode of the combination of physical commerce and e-commerce in China, we explore the most feasible cooperation scheme between Walmart and JD.com by studying their strategic cooperation. It has certain reference significance for further construction improvement of the logistics system of domestic e-commerce enterprises.