Journal ArticleOPEN ACCESS

What Are Consumers Looking For In Dark Chocolate?

  • Boivin C
  • Parissier C
  • Lapointe S
  • et al.
Journal of Business & Economics Research (JBER) (2012) 10(3) 163
DOI: 10.19030/jber.v10i3.6855
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Abstract

In this paper, we conduct a conjoint analysis to measure the relative importance of attributes of dark chocolate brand, country of origin, certification, cacao content in the formation of consumers preferences. Results show that the cacao content is the most important attribute.

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APA

Boivin, C., Parissier, C., Lapointe, S. B., Emond, S., Sicotte, A., & Legault, H. T. (2012). What Are Consumers Looking For In Dark Chocolate? Journal of Business & Economics Research (JBER), 10(3), 163. https://doi.org/10.19030/jber.v10i3.6855

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