Drivers for the actual usage of cloud services: An examination of influencing factors for digital natives

Abstract

Cloud Computing has been gaining significant relevance throughout the business as well as the private environment. With several factors responsible for this adoption, this paper explores the influence of the perceived usefulness, perceived ease of use, trust, costs and age on the actual usage of Cloud services. The focus is set on the group of digital natives whereat attitudinal differences amongst them are examined in a survey. Correlation analyses show that the factors perceived usefulness, perceived ease of use, trust and age influence the actual usage of Cloud services, whereas the factor costs has no statistically significant relationship with the actual usage. © 2014 Springer International Publishing.