Practical Application of Bullet Point Systems for Constructing an Information Hierarchy

Abstract

Bullet point systems are widely employed in digital communication. However, very few people are concerned with how bullet points work for communication purposes. There is a need to explore how bullet points could influence the attention of readers. Some aspects of typographic design are arranged as various data models. However, there is a limited understanding of how this data is transformed into information and knowledge. This study aims to explore ordinary people’s understanding of bullet points and their various functions in digital applications. In order to achieve this, a pilot study was conducted. The relationship between people’s attended information and elicited emotional changes was investigated. The relationship between emotional concerns and communication design those implied in bullet point systems application would be understood. The insights put forward in this study will suggest approaches that will enable information engineers to prepare the foundations of a well-organised document.