Factors Affecting Success of Agricultural Marketing in Erbil, Iraq

Abstract

Agricultural marketing, in general, involves moving an agricultural product from the farm to the buyer. So, agricultural marketing is a series of interconnected workouts, including production planning, growth and collection, evaluation, and packaging. The objective of this study is to investigate the factors that are important for the success of agricultural marketing. In order to achieve the goal, cross-sectional survey data obtained from 110 respondents by using a simple sampling procedure were used for this study. The obtained data were analyzed by using descriptive statistics and logistic regression method. In the light of the observational results, the priority sectors were recognized as a specific group, and the direct income support and the synchronization of all related departments were considered.