Validate and measure KPI effectiveness in design thinking for startups

Abstract

This paper discusses the process created for key performance indicators in the Design Thinking Mentoring for startups in the Creative Economy Program crea- ted by Samsung. In almost two years, more than twenty Startups were evalua- ted using this methodology, which allowed to identify the individual evolutions in each stage of the mentoring process and phase of the Design Thinking Pro- cess. The evaluation of the indicators gained refinements along this trajectory, allowing to be applied in different segments of startups market, stages of pro- duct maturity and business models. The process aims evaluate the evolution of startups from the application of methodology of Design Thinking, being ulti- mately an evaluation of the method itself.