How to Manage Organization & Corporate Communication

Abstract

The corporate communication is usually driven by other disciplinary concerns than the field of organizational communication. However, its particular mind-set focusing on wholeness and consistency in corporate messages increasingly power the domain of modern organizational communication as well. Research on corporate communication is a platform for highlighting crucial intersections with select research traditions in organizational communication to argue for a greater integration areas of research. Corporate communication research and show how these dimensions interact in organizational and communication analysis.