EFFECTIVE APPLICATION OF KNOWLEDGE MANAGEMENT IN CURRENT CRISYS CONDITIONS

Abstract

Data Mining is the detection in structured and unstructured data, previously unknown or hidden patterns and knowledge in the primary, accumulated as a result of business transactions, in order to form an appropriate knowledge base and make sound and optimal business decisions. It can be argued that in today's global economy, and with the emergence of new sectors of economic activity, the hybrid application of Data Mining and Big Data technologies leads to additional competitive advantages, and thus increase investment attractiveness and capitalization. The above trends and peculiarities of the application of automated Knowledge Management should be taken into account in further research and practical projects and real projects of effective implementation and use of Data Mining and Artificial Intelligence technologies in corporate information systems. The obtained results are relevant and applicable not only for local companies and organizations, but also for international applications in the context of global, national and regional (not only economic, but also pandemic, military, natural disaster etc) crisis phenomena.