Pengaruh Religiusitas dan Brand Liking terhadap Keputusan Menabung di Bank BNI Syariah Kabupaten Pasuruan

Abstract

There are 3 purposes in this study, namely: 1) To find out and explain the influence of religiosity partially on saving decisions 2) To find out and explain the influence of brand liking partially on saving decisions 3) To find out and explain religiosity and brand liking simultaneously on saving decisions . The type of research used in this research is quantitative associative research. Data collection techniques are divided into questionnaires. The population and sample in this study were customers of BNI Syariah Bank in Pasuruan City. The number of samples is 114 and the sampling technique is accidental sampling. The data analysis method used is multiple regression analysis. This study uses TKT 3.