Optimalisasi Penggunaan Media Sosial dalam Meningkatkan Efektivitas Kampanye Vaksinasi Covid-19 oleh Pemerintah Desa Bulu Cina, Kecamatan Hamparan Perak

Abstract

The research is titled, "The Use of Social Media by Village Government in the Covid-19 Vaccination Campaign in Bulu Cina Village, Hamparan Perak Subdistrict," aimed at understanding the utilization and effectiveness of the Covid-19 vaccination campaign through social media in Bulu Cina village. The study employs the use and effect theory, utilizing a descriptive qualitative method. Data collection techniques include interviews, observations, and documentation. The results indicate that the social media used by the village government in Bulu Cina has not been effective in delivering the Covid-19 vaccination campaign. The ineffectiveness is attributed to several external and internal obstacles that hinder the optimal dissemination of the campaign message to the Bulu Cina community. The village government needs to pay attention to certain aspects when delivering campaign messages through social media, and the residents of Bulu Cina village also need to improve their use of social media.