Cultural tourism and the vacation ownership industry

Abstract

Both cultural and heritage tourism and the timeshare industry have seen dramatic growth during the last decade. The purpose of this research project is to determine whether there is a link between cultural and heritage tourism and the timeshare industry. Vacation club owners who belong to an internationally recognised branded vacation club were surveyed to determine their interest in Orlando ’ s cultural and heritage attractions. The results indicated a signifi cant relationship with the Orlando vacation owner and their interest in Orlando ’ s cultural and heritage tourism industry. The results of this survey will help developers better understand their owners. It will also provide developers with information that will help diversify the planned activities that they may offer the vacation club owners. The community ’ s tourism marketers will be aided in support for this growing area of tourism in Orlando.