Tiktok and Online Selective Self-Presentation

Abstract

Communication on social media is classified as Computer Mediated Communication (CMC) since the interaction does not occur directly. Tiktok is one of the social media that is widely used for many purposes. By utilizing video share feature, users can post everything they want. The purpose of this study was to investigate a form of self-presentation that was selected by students of Communication Studies at Universitas Muhammadiyah Surakarta (UMS) with a hyperpersonal approach. The research method used is qualitative, comprising semi-structured interviews and non-participant observation of TikTok informants. The subject of this research involved students of communication studies class 2016-2018 who actively use Tiktok. The results of the research obtained are types of online self-presentation which were selected by the informants as follows: determining the center of the content, changing some aspects using internal and external features of Tiktok in improving the content, and adding non-verbal messages to strengthen meaning and broaden the reach so that the impression shown is better and according to expectation.