Social Media Activities Evaluation for Universities in Indonesia

Abstract

Social media is a tool for connecting between many people around the world. And many universities using social media especially Facebook. In Indonesia, the universities now starting to use social media as a marketing tool to attract prospective new students. The purpose of this study is to find out the habits of social media users at universities in Indonesia and to find out why they are often active on social media. We used qualitative method to analysis the current activities in social media of universities in Indonesia. And we choose five universities as sample for this research, that we selected random from top 10 universities ranking in Indonesia, criteria by QS. Therefore, the analysis of this research was carried out using the Netvizz platform to find out the importance of Facebook social media activities to attract the interest of prospective students. At the beginning step of this analysis is to enter the ID of the Facebook number, where the ID is required to be entered into the Netvizz platform. So, based on the results of this analysis can be seen the activities of university users on Facebook.