A RESOURCES-BASED VIEW OF A MEDICAL DEVICES COMPANY IN INDONESIA

Abstract

The purpose of this study was to analyze the core competencies of a medical devices company in Indonesia. Based on the resource-based view, distinct core competencies derive the company's competitive advantage compared to its competitors. The company's core competency itself is a series of competencies owned by the company that is formed from the company's ability to manage both tangible and intangible resources. The study was conducted for two months with a descriptive qualitative research method. In-depth interview techniques were conducted face-to-face with questionnaire guidelines. External and internal respondents in this study were selected based on specific criteria (purposive sampling). VRIO Analysis is used in this study to formulate the core competencies of the company.