Studies on the issues and strategies of e-commence teaching in university at present

Abstract

E-commerce has been more successful and popular in recent years, the teaching of university's e-commerce is facing a major driving force based on the practical application, is also facing major challenges to test its success or failure. On the basic interpretation and explanation about e-commerce courses and teaching, this article make an emphasis analysis on the following questions in e-commerce teaching, including such questions as lack of system consideration for the interpretation of electronic and information technology, the lack of heuristic education of how to proceed business model innovation, e-commerce teaching-oriented mechanism to establish the basic orientation of the jobs duties. This article makes an in-depth analysis on the basis of the above-mentioned problems and their causes, combined with the theory recommendations and countermeasures designed to enhance the teaching quality and level in the context of e-commerce. © 2013 Springer Science+Business Media.