Determining credit term strategy of textile industry

Abstract

Textile industry is an industry that produces the yarn into fabric with 100% raw material of synthetic polyester that is recycled. This research is conducted based on the issue in company. The decreasing in sales at retailer sector is the concern of the company. The analysis of the problem is by doing survey marketing mix effect (7P). The result of this survey shows the factors such as products, people, processes, and the price are significant in influencing the buying decision of the products. Components on the pricing strategy that dominance affected is credit policies. For that, the authors propose a strategy in credit term policy. An analysis is conducted with a comparison between the previous policies of the proposed credit policy. The method used is Sartoris-Hill Model referring to the feasibility NPV. This feasibility of this proposal requires working capital amount Rp 11,945,074,622.