Research on Cost Control of Exhibition Advertising Based on Scheduling Plan

Abstract

With the development and innovation of my country's market economy, advertising is playing an increasingly important role in the market, and the effective combination of advertising and exhibition marketing can greatly increase product sales and promote economic development. The purpose of this article is to study the control of exhibition advertising costs in the scheduling plan. In order to evaluate whether the scheduling is efficient and reasonable, this paper proposes an evaluation model of the exhibition advertisement scheduling plan with the best overall cost. This article focuses on the development of conference and exhibition advertising cost control based on the scheduling plan, and a stable dynamic advertising cost model established by the economic market to fully display advertising information to enterprises in related fields of the technology market, and at the same time release their needs, to obtain the optimal solution. The experimental results show that through short-term scheduling and scheduling, the cost of advertising in exhibitions can be dynamically controlled in real time and maximized in the pursuit of benefits, so as to achieve mutual benefit and win-win results for advertisers and enterprises.