Hybrid Algorithm to Evaluate E-Business Website Comments

Abstract

Online reviews are considered of an important indicator for users to decide on the activity they wish to do, whether it is watching a movie, going to a restaurant, or buying a product. It also serves businesses as it keeps tracking user feedback. The sheer volume of online reviews makes it difficult for a human to process and extract all significant information to make purchasing choices. As a result, there has been a trend toward systems that can automatically summarize opinions from a set of reviews. In this paper, we present a hybrid algorithm that combines an auto-summarization algorithm with a sentiment analysis (SA) algorithm, to offer a personalized user experiences and to solve the semantic-pragmatic gap. The algorithm consists of six steps that start with the original text document and generate a summary of that text by choosing the N most relevant sentences in the text. The tagged texts are then processed and then passed to a Naïve Bayesian classifier along with their tags as training data. The raw data used in this paper belong to the tagged corpus positive and negative processed movie reviews introduced in [1]. The measures that are used to gauge the performance of the SA and classification algorithm for all test cases consist of accuracy, recall, and precision. We describe in details both the aspect of extraction and sentiment detection modules of our system.