The impact of climate change awareness on behavioral changes in Germany: changing minds or changing behavior?

Abstract

Background: The increasing frequency of extreme weather events across the globe, the intensifying international debates about the political urgency to mitigate climate change, as well as the respective more action demanding social movements have caused a significant increase in climate change awareness among the population. Little research, however, has systematically analyzed the behavioral impact of this development. Using Germany as a case study, we therefore scrutinize whether the recent increase in climate change awareness triggered mainly changes in public perceptions concerning environmental and sustainability issues or whether it has led to sustainable behavioral shifts. Based on previous research, we considered two routes through which an increase in climate change awareness can instigate changes: (a) directly by leading to behavioral changes towards more sustainable consumption decisions, or (b) indirectly by exerting pressure on the political process. Results: The analyzed data in the three consumption sectors of mobility, food consumption and housing confirm the continuing prevalence of an attitude–behavior gap: although there is a broad, strongly positive attitude towards climate protection and increasingly high problem awareness of climate change, so far this attitude does not immediately translate into notable behavioral changes. With regard to effects on political agenda setting, however, the effects are much more immediate. The results confirm strong pressure on the political process mainly through shifts in voter behavior. Conclusions: The results show that the increase in climate change awareness has spurred dynamics in the debate around climate change both among the population and in the political realm. Fueled by the intense media coverage of the Fridays For Future movement and related activities, a snowball effect has been set off, opening a window of opportunity for significant shifts towards more effective and rigorous climate policies. Politicians and decision-makers now have the opportunity to implement sustainability measures with strong support of the population, even if these imply higher costs. Whether there will be further shifts in the current lifestyle towards a more sustainable one, lifestyle changes should be carefully monitored in the coming years, as relevant data are only now becoming available.