A WEIRD Theory? On the Prevalence of Western Folk Theory of Social Change in the West and Asia

Abstract

According to Western folk theory of social change, modernization of societies causes them to become less warm but more competent over time. Since WEIRD (Western, educated, industrialized, rich, and democratic) societies are often at the forefront of modernization (with some exceptions, most notably China), these societies may also be most prone to internalizing this folk theory. In this research, we test this idea by making a comparison across a sample group of Western and Asian societies, using a self-report measure of perceived societal warmth and competence: The Social Change Perception Scale (SCPS). We found the scale to be metrically invariant among university students from a set of Western and Asian countries (United States, Australia, New Zealand, Austria, The Philippines, China, and Malaysia). In all seven countries, people expected their society to become more competent over time. In most countries, people also expected their society to become colder over time, although this tendency was slight and insignificant among New Zealanders and Americans. The perceived social cooling tended to be more prevalent in Asian countries rather than in Western countries. The countries’ degrees of WEIRDness, as reflected in their country-level indicators of individualism, education, industrialization, wealth, and democracy, did not adequately account for the observed variation. Though there is still much work to be done in applying the SCPS to broader samples and contexts, this study provides a starting point for measuring and understanding how people experience the social implications of modernization around the world.