PENGARUH VENUE PADA EVENT SAWAHLUNTO INTERNATIONAL SONGKET SILUNGKANG CARNAVAL TERHADAP MEMORABLE TOURISM MELALUI REVISIT INTENTION

Abstract

The city of Sawahlunto, West Sumatra actively promotes its cultural, artistic, and local heritage through the Sawahlunto International Songket Silungkang Event. This event is intriguing to study as it utilizes public streets, which also serve as a cultural heritage site reflecting the historical legacy of Minangkabau. The selection of an appropriate venue in implementing an event plays a significant role in creating memorable tourism experiences. This research incorporates the variable of revisit intention, representing the desire to witness an event repeatedly, as a mediator between the influence of the venue and memorable tourism. Employing a quantitative method with path analysis, the study aims to explore the direct and indirect effects of the venue on memorability through revisit intention. Questionnaires were distributed to 99 respondents using probability sampling, and data were processed using the IBM SPSS version 22 programming system. After data analysis, the research findings indicate no direct influence among the variables studied. Consequently, the indirect impact of the venue on memorable tourism through revisit intention also suggests no significant effect. This implies that the revisit intention variable does not act as a mediator in connecting the relationship between the venue and memorable tourism.