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The Effect of Marketing Strategy and Service Quality on Customer Satisfaction and Its Impact on Customer Loyalty of BJB Bank in Bekasi

  • Segoro W
  • Elvira L
Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) (2021) 187
DOI: 10.2991/aebmr.k.210831.108
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Abstract

… service quality, and customer satisfaction on customer loyalty for his … The sample in this study is the customer, with a sample … on customer satisfaction and then customer satisfaction with …

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Segoro, W., & Elvira, L. (2021). The Effect of Marketing Strategy and Service Quality on Customer Satisfaction and Its Impact on Customer Loyalty of BJB Bank in Bekasi. In Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) (Vol. 187). Atlantis Press. https://doi.org/10.2991/aebmr.k.210831.108

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