Shared Micromobility: Between Physical and Digital Reality

Abstract

Moving around the city is a problem for the development of most megacities. Due to digital technologies, each city dweller is connected by information and communication channels with the city infrastructure, receiving information and choosing the available modes of movement. Shared micromobility in terms of digital solutions is a convenient service, while reducing congestion and emissions, and preventing air and noise pollution; however, the physical and social dimension of the city is experiencing problems, with growing public health concerns, high overall environmental costs, clutter in the streets, etc. This presentation presents a case study of the relatively recent emergence of shared micromobility in St. Petersburg and attitudes towards its users. In addition to the direct process of use and the experience gained, the factors that determine the social influence and perception of micromobility are highlighted. The highest ratings of the digital component and the rather high importance of such factors as environmental friendliness and safety make it possible to recommend the creation of an interactive digital system that unites riders.