WEB HOSTING COMPANIES’ CLIENT SOLUTIONS: A STUDY OF A STRATEGIC STANDPOINT

Abstract

Websites, as the primary unit of information on the Internet, consume a significant amount of computing resources for their operation. Web hosting companies play a key role in ensuring the digital presence of businesses by managing millions of websites and optimizing their performance, reliability, and security. This work analyzes existing hosting architectures, such as traditional shared hosting, virtual private servers (VPS), and cloud solutions with clustering. It identifies the shortcomings of current solutions in terms of resource efficiency as well as security and quality of service (QoS). The study examines the key criteria influencing the strategic decisions of hosting providers, including cost-effectiveness, security level, resource consumption, and service quality. A hybrid solution is proposed that combines the benefits of cloud hosting and distributed architecture, thereby reducing costs and enhancing service quality.