Efforts to Increase Selling Power of Traditional Herbal Herbs with Marketing Mix Model

Abstract

The low public interest in buying traditional herbal medicine is because some people think that drinking identical herbs only for sick people can also be caused by the low availability of herbs needed for consumption. Usually this kind of condition is found in big cities. The aim is to increase the selling power of HERBANA traditional herbal medicine to the community. Community service is carried out in Junrejo District, Batu City, 2021. Data collection uses the Randomize Sampling method with clustering techniques and data analysis using SWOT Analysist. The marketing strategy that needs to be considered is market segmentation. Market segments are grouped based on Geographical, Demographic, Psychographic and Behavioral conditions. The target market is young and old people who are interested in buying traditional herbal herbs. The results of promoting online sales have increased 4x with the purchasing power of young people and parents. Meanwhile, the sales were only able to sell 45% with sales on online sites. What is the ability to attract buyers from the young 40% and from the elderly 60%.