Malaysian Muslim Consumers' Confidence in Purchasing Japanese Food Products in Selangor

Abstract

The mushrooming of Japanese restaurants and food manufacturers in Malaysia indicates a positive response among the Malaysians and the Muslims in particular. The main objective of this study is to understand Muslim consumers' confidence level on Japanese food and food products in Selangor, Malaysia. The study employed primary data collected from a total of207 Muslim respondents selected and interviewed using structured questionnaire in Selangor. The findings identified 143 respondents with confident in purchasing Japanese Halal food products carrying Japanese Halallogo.