Influences of appearance-behaviour congruity on memory and social judgements

Abstract

Prior work shows that appearance-behaviour congruity impacts memory and evaluations. Building upon prior work, we assessed influences of appearance-behaviour congruity on source memory and judgement strength to illustrate ways congruity effects permeate social cognition. We paired faces varying on trustworthiness with valenced behaviours to create congruent and incongruent face-behaviour pairs. Young and older adults remembered congruent pairs better than incongruent, but both were remembered better than pairs with faces rated average in appearance. This suggests that multiple, even conflicting, valenced cues improve memory over receiving fewer cues. Consistent with our manipulation of facial trustworthiness, congruity effects were present in the strength of trustworthiness-related but not dominance judgements. Subtle age differences emerged in congruity effects when learning about others, with older adults showing effects for approach judgements given both high and low arousal behaviours. Young adults had congruity effects for approach, prosociality and trustworthiness judgements, given high arousal behaviours only. These findings deepen our understanding of how appearance-behaviour congruity impacts memory for and evaluations of others.