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Basic Types of Foreign Operation Modes

  • Morschett D
  • Schramm-Klein H
  • Zentes J
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Abstract

The choice of foreign operation mode is one of the most important components of an internationalisation strategy, since the operation mode determines the type and intensity of control over foreign market activity, necessary resource transfers and the associated risks. This Chapter provides an overview of different operation modes and highlights their various characteristics.

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Morschett, D., Schramm-Klein, H., & Zentes, J. (2015). Basic Types of Foreign Operation Modes. In Strategic International Management (pp. 319–338). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-07884-3_14

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