Guidelines for business model innovation on the example of PV self-consumption optimization

Abstract

The market for energy management systems that optimize the degree of self-consumption of locally produced renewable energy is still immature. This is evidenced by the large variety of existing offerings and the many newcomers entering the market. Hence, business models are still adapting. Based on a broad literature review and extensive market observations, we developed an abductive categorization system for value propositions, revenue models customer groups and invoicing models. This study then analyzed more than 80 offerings focused on the optimization of self-consumption of photovoltaic power. Based on these observations and the market context, this study recommends offerings connected to a recurring payment system to be combined with a licensing and/or renting/leasing revenue model and to highlight a strong social, ethical/normative and emotional value proposition.