Charting a sustainable course: how normative factors shape intentions for Autonomous Rapid Transit commuting

Abstract

With the continuous advancement of technology, transportation methods have undergone significant transformation, giving rise to innovative solutions like Autonomous Rapid Transit (ART). ART systems are designed to utilize hydrogen energy, serving as an efficient and eco-friendly power source. This not only addresses issues related to traffic congestion but also presents a promising solution to environmental challenges. However, the success of implementing such technologies to mitigate these challenges relies heavily on the support and acceptance of potential users. This study aims to explore the intention of users to adopt ART as a mode of transportation in the context of Sibu, Sarawak, Malaysia. This study conducted a comprehensive survey involving 350 respondents and employed Partial Least Squares Structural Equation Modelling (PLS-SEM) to analyse the data. The findings of this study reveal that several critical factors significantly influence the behavioural intention to use ART for commuting. Specifically, subjective norms, perceived behavioural control, and individual attitudes have a significant impact on the intention to embrace ART as a sustainable mode of transportation. However, the study also finds that personal norms do not exhibit a significant relationship with behavioural intention. This insight underscores the pivotal role of societal influences compared to individually internalized values in shaping user decision-making with regard to the adoption of ART for commuting. It is imperative for policymakers to take into account the perspectives and considerations of users when formulating policies related to the introduction and promotion of new public transportation modes where private transportation has traditionally been prevalent.