Color refers to human perception of colored materials. Of the three quality attributes perceived by the consumer, color might indeed be the most important one. A food may be most nutritious, safe, and economical, but if it is not also visually attractive, it will not sell.
CITATION STYLE
Hartel, R. W., von Elbe, J. H., & Hofberger, R. (2018). Other Ingredients. In Confectionery Science and Technology (pp. 151–185). Springer International Publishing. https://doi.org/10.1007/978-3-319-61742-8_6
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