Journal ArticleOPEN ACCESS

Data warehousing and consumer analytics in the era of customer engagement – An interview with Bill Franks of Teradata

  • Franks B
Journal of Digital Asset Management (2009) 5(6) 352-363
DOI: 10.1057/dam.2009.27
N/ACitations
Citations of this article
17Readers
Mendeley users who have this article in their library.

Abstract

Teradata provides enterprise data warehousing to multinational corporations. Bill Franks, a managing partner, discusses with Michael Moon innovations in the industry for data warehousing and statistical modeling.

Cite

CITATION STYLE

APA

Franks, B. (2009). Data warehousing and consumer analytics in the era of customer engagement – An interview with Bill Franks of Teradata. Journal of Digital Asset Management, 5(6), 352–363. https://doi.org/10.1057/dam.2009.27

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free