Investigating the Determinants of M-Banking Adoption via QR Code in Malaysia

Abstract

The rapid expansion of digital transactions and the growing popularity of mobile banking (M-banking) have highlighted the importance of understanding the factors that drive the adoption of QR code technology, both for individual users and financial service providers. This study explores the various determinants that influence the adoption of M-banking through QR codes among Malaysian citizens who use smartphones equipped with M-banking applications. Covering a broad range of demographic groups across Malaysia, from Perlis to Sabah, the research examines the relationship between the adoption of M-banking via QR code (dependent variable) and four independent variables: performance expectancy, effort expectancy, facilitating conditions, and convenience. Utilizing SPSS for comprehensive data analysis, the study confirms the significance of these four factors in influencing the adoption process. By investigating socio-economic, technological, and behavioral aspects, this research provides in-depth insights into the key drivers and barriers that affect the uptake of QR code-based M-banking in Malaysia. The findings offer valuable implications for strategies aimed at increasing the adoption of M-banking technologies, promoting financial inclusion, and contributing to the advancement of Malaysia’s digital economy.