Innovative oncology products: Time to revisit the strategy development?

Abstract

Pharmaceutical product strategy development differs compared with other industries. One of the key differences is that it is the clinically relevant product attributes that are pivotal to a successful InMP. It is therefore essential that pharmaceutical companies build a durable integrated product strategy to provide a solid evidence base for more effective differentiation from available therapeutic alternatives. This should include implementation of available clinical benefit scales and frameworks along with patient-reported outcomes from an early stage of integrated InMP strategy development.