“Last Kilometer” Distribution Strategy Research of the County Logistics

Abstract

With the rapid development of e-commerce, the rural e-commerce also has gained great progress. The scale of the county logistics is also broadened. However, as the end of the logistics service chain directly linked with the customer, the “last kilometer” distribution strategy has become a bottleneck in the development of the county logistics. By analyzing the present situation and existed problems of the county logistics distribution, this paper explores main factors working on rural e-commerce distribution, and based on which it proposes “the last kilometer” distribution strategy of the county logistics.