LITERASI KEUANGAN DAN FAKTOR PENENTUNYA: STUDI KASUS MASYARAKAT DI LABUAN BAJO

Abstract

The purpose of this study is to look at the factors that influence public financial literacy in Labuan Bajo. This study will look at socio-demographic and economic aspects, as well as other financial behavior determinants, to see how they affect the Labuan Bajo community's financial literacy. Gender, age, education, marital status, occupation, income, number of family members, use of mass media and the internet, and the courage to take chances were the primary characteristics examined in this study. To assess the components that influence financial literacy, the primary data collecting cross section is used. The study's population is the entire community of Labuan Bajo, which has a population of 6,973 persons as of 2021. The sampling technique employed was random sampling, which produced 378 research samples using the Slovin formula. The influence of each independent variable on the financial literacy of the residents of Labuan Bajo was determined using a multiple linear regression analysis. The results of the descriptive analysis suggest that the majority of the Labuan Bajo community's literacy level is moderate (49.2 percent ). Meanwhile, statistical study shows that gender and risk taking have a negative impact on financial literacy, while age and education have a positive impact. Meanwhile, financial literacy is unaffected by marital status, occupation, number of family members, income, internet use, or the media. Keywords: Financial Literation; Socio-Demograpic; Social-Economic