Motivations and challenges for M-business transformation: A multiple-case study

Abstract

With the advance of wireless technology in recent years, issues of mobile (m-) business transformation become more important for researchers and practitioners. Subsequent to e-business transformation, mobile technology creates another opportunity of Innovation Inside and outside businesses. However, there Is still limited Information for m-business transformation. Hence, this study Investigates the phenomenon by answering the questions: 'Why do businesses transform Into m-businesses?' And 'What are the possible challenges during the process of m-transformation?' This study uses a multiple case study method, and reports the consolidated results of 17 interviews with 6 Australian organisations depicted as a framework, and aims at identifying the factors that influence the motivations for m-transformation, as well as the possible challenges during the process. The findings of this study can provide more understanding of the phenomenon, and further form the basis for a successful m-business transformation. © 2007 Universidad de Talca.