Abstract
Eco-Design Strategies lead to both enhanced environmental sustainability and product differentiation, which, however, takes place only if observers recognize and value these advantages. To study this aspect, a sample of 40 product pictures has been administered to 12 subjects with experience in eco-design. They were asked to evaluate whether one or more Eco-Design Strategies (in Vezzoli and Manzini's version) were implemented in each depicted product. The outcome of the evaluation was an overall fair agreement. Useful information for eco-design is inferred from nuances of the results.
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MacCioni, L., Borgianni, Y., Pigosso, D. C. A., & McAloone, T. C. (2020). ARE ECO-DESIGN STRATEGIES IMPLEMENTED in PRODUCTS? A STUDY on the AGREEMENT LEVEL of INDEPENDENT OBSERVERS. In Proceedings of the Design Society: DESIGN Conference (Vol. 1, pp. 2039–2048). Cambridge University Press. https://doi.org/10.1017/dsd.2020.272
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