Impact of social media sites (SMS) on post purchase behavior of tourism customers

Abstract

Nowadays due to the development of communication technologies, the usage of internet among consumers has also increased. Also social media is the most preferred web tool by the people before making their purchase of a product or service. Marketers are using social Media Sited and networking pages to promote their services. They are attracting their potential customers by sharing their content on social media sites. This study aims to highlight the social media impact on post purchase behaviour of tourism customers.The Study explores how marital status affects post-purchase behavioural intentions in tourism sector. As a result of the data analysis it is found that married respondents have more favourable post purchase behaviour than unmarried respondents.