Abstract
To explore the notion of User Experience in regard to motivation and affect in the context of e-commerce, a preliminary research model was developed. According to this model, customers’ motivations influence their experience of using e-commerce systems. A pilot study with 12 participants was designed to evaluate this hypothesis. The results suggested that customers’ emotional experiences were associated with their motivation to visit an e-commerce website. Our future research will investigate the validity of this model with more thorough evaluation methods.
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CITATION STYLE
Soleimani, S., & Law, E. L. C. (2015). The influence of motivation on emotional experience in E-commerce. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 9296, pp. 281–288). Springer Verlag. https://doi.org/10.1007/978-3-319-22701-6_20
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