The IDEA Model: A best practice for data-driven strategic risk and crisis communication

Abstract

The IDEA Model: A best practice for data-driven strategic risk and crisis communication openaccessgovernment.org/article/idea-model-best-practice-data-driven-strategic-risk-crisis-communication/156113 Professors of Strategic Communication Dr. Deanna D. Sellnow and Dr. Timothy L. Sellnow explore strategic risk and crisis communication using the IDEA Model, a theoretically grounded tool for effective communication Nearly four decades have gone by since Beck (1986) proclaimed the world as a "global risk society" comprised of multiple ever-present and interacting risks (e.g., ecological, financial, military, terrorist, biochemical, informational). Helsloot and colleagues (2012) argued further that these ever-heightening global risks have created "a new class of adversity" they describe as "mega-crises" that "defy boundaries, limits, neat demarcations, patterned connections and linear consequences" (p. 5). Ultimately, the reality of mega-risks and mega-crises "challenge traditional assumptions and working methods of public authorities, corporate leaders and the public at large" (p. 5), necessitating a need for enhanced risk and crisis communication. Today, we understand from first-hand experience what these scholars were prophesying. Throughout the COVID-19 pandemic, for example, we endured a multiplicity of global risks and cascading mega-crises that transcend the boundaries of both time and space. Unfortunately, we also watched in dismay as spokespersons struggled to communicate effectively about (a) a plethora of unknowns regarding the numerous risks inherent in this unprecedented and ongoing crisis and (b) the series of secondary crises spurred by it. As the pandemic waned on, what became painstakingly clear is the gap between research and practice when communicating about global risks and mega-crises. Our experiences during the pandemic strengthened our resolve to bridge that gap.