GREEN ENTREPRENEURS CHALLENGES AND INNOVATION: THE STRUGGLES THEY FACE

Abstract

Purpose: A green entrepreneur's enterprise prioritises environmental protection by minimising the negative impact of existing products, services, or processes. It contributes to the beneficial transformation of society. This study discusses green entrepreneur challenges and innovations in Tamil Nadu's Salem District. The intention of this study is to determine what factors determine the obstacles they experience in their business and how to transform those obstacles into opportunities Design/methodology/approach: Snowball sampling is employed to choose the population for this study from Salem's vast population, and the total number of respondents chosen is 50. Findings: Simple Percentage Analysis, Chi-Square, and the Henry Garrett Ranking Method are utilised for measuring the factors. The result of testing the hypothesis indicates that there is no correlation between age and the influence to start a business using technical or professional knowledge and skill Future Implications: Our work presents a range of theoretical and practical implications, as previously said, but it is not without limitations. In order to ascertain the direct and indirect effects of stakeholder demands, green dynamic capacity, green innovation, and firm performance, we first propose that future research make use of our framework and conduct a comparison study of small and large enterprises.