Analisis Faktor-Faktor yang Mempengaruhi Keputusan Jumlah Pembelian Bibit Cabai di Usahatani Pembibitan Desa Sumberejo Kecamatan Ngablak Kabupaten Magelang

Abstract

This research aims to identified the amount of purchase chilli seeds, price, type, and planting time in Sumberejo Village Ngablak Disctrict and analyzed effect of price, type, planting time, and land area on the number of purchases of chilli seeds in Sumberejo Village, Ngablak District, Magelang Regency. This research be conducted in October 2018. The research method used is survey method. This Research held in Sumberejo Village, Ngablak Disctric based on the largest number of seeds farms in Ngablak District is Sumberejo Village. Sampling was carried out using accidental sampling technique in which samples came from consumers who accidentally met in the nursery farm, 30 samples were taken based on 10% of the population. The analytical method used is quantitative descriptive method and analyzed by multiple linear regression analysis. Research results show that the average purchase amount of chilli seeds purchasing was 3266 seeds/planting time. Simultaneously price, type, planting time and land area affect on amount of purchase chili seeds, while land area partially to amount of purchase chili seeds.