Social Media and Analytics: A Case Study of Tweets Data

Abstract

Socialmediaisemergingasamaincommunicationchannelinbusinessandsociety.Peopleuseitintheirdailylifetoshareinformationwiththeirfriendsandfamily.Inthispaper,weattempttoanalyzeTweetsdataforunderstandingtherelationshipofsocialmediaandstockmarketasacasestudy.Dataiscollectedmorethan1.6milliontweetsandRapidMinersoftwareisusedfortheiranalysis. Our result shows that social media has relation with stock mark. It means that social media has an impact on financial market. However, there are some limitations to usesocial mediafor better decision making ininvestment. In a future paper, we need to develop more sophisticatedanalytics model and integrate different types ofdata to produce betterresults.