Interaction Orientation, Innovative Method and Corporate Performance

Abstract

With the rapid rise of Internet information technology, communication between enterprises and customers has gradually become a normal, and whether customers can be recognized has become an important way for enterprises to improve their performance. Interactive-oriented strategies have become an important choice for companies to gain long-term competitive advantages. The study found that interaction orientation helps drive innovation in companies. Interactive orientation plays a significant positive role in improving corporate performance. Corporate innovation helps improve corporate performance. The effect of interaction orientation on customer-based profitability is accomplished by relying on corporate innovation, and it plays a part of the intermediary role.