Best Business Models for the Fast-Moving Consumer Goods Sector: Patterns for Innovation

Abstract

Mankind’s consumption exceeds our natural resources, so among other things, the development of new business models at the company level is needed. This paper aims to generate systematic business model innovations in the field of fast-moving consumer goods using business model patterns to foster sustainability. Based on a literature search, the most relevant patterns for the industry are identified as part of a multi-stage selection process that is based on the value generated by the patterns. Expert surveys are the central instrument for data collection. Here, the connection of the patterns to the strategy is central. The result is a list of relevant patterns, which includes patterns from completely external industries. This is the first evaluation of its kind, which shows that patterns focusing only on the circular economy are not enough to succeed and, therefore, break the scientific paradigm.