SOCIAL CULTURE IMPACT AND VALUE CHANGES OF BATIK TOURISM VILLAGE: A CASE STUDY OF PESINDON-INDONESIA BATIK TOURISM VILLAGE

Abstract

The development of batik tourism villages has an important role in the development of sustainable tourism. On the other hand, it also has an impact on a paradigm shift in socio-cultural impacts and changes in community values. Many studies examine the importance of developing a tourist village, but studies that discuss how the impact of developing a batik tourism village on socio-cultural changes and changes in values have not been widely studied. This study aims to analyze the socio-cultural impact and value changes in the Pesindon batik tourism village after the establishment of Pesindon as a batik tourism village in Pekalongan City. This study uses a qualitative approach involving informants as the main source of information and supporting informants. Data collection used the interview method on 15 respondents from Pesindon-Indonesia batik tourism village. Also, document analysis in the form of archives and other important documents was also carried out. The study results on the determination of Pesindon as a batik tourism village in Pekalongan City had a positive impact on the relationship between batik entrepreneurs and workers and batik entrepreneurs with the community. In addition, the relationship that occurs in the Pesindon batik tourism village leads to professional work to meet the needs of each individual, and batik is increasingly entrenched among the people of Pekalongan and increasingly popular in Indonesia. The establishment of the Pesindon batik tourism village provides positive benefits for the socio-cultural impact and changes in values and provides additional literature on life in society. The study results have implications for relevant stakeholders in the development of tourist villages to support sustainable tourism.