Diversity Discourse Analysis on Top Romanian Organizations

Abstract

Although the Anglo-American notion of diversity management is dominating most of the global corporate discussions, this concept still has ample room for improvement in the Eastern European context. Having this in mind, in the current study, the websites of the top 20 organizations located in Romania were content analysed in search of statements and definitions related to diversity, equality, or inclusion. The main findings suggest that there are notable differences between how the top Romanian organizations address different diversity dimensions together with how elaborate the diversity discourse is presented. Throughout the research in the Romanian context, 19 diversity dimensions were identified. The majority of the analysed organizations have at least one diversity statement on their official website, addressing a minimum of three diversity dimensions, however, in the case of seven organizations, there was no statement referring to diversity, equality, or inclusion.