Factors Influencing People’s Behavior and Perception About Online Shopping: A Study in the Context of Covid-19 Pandemic in Bangladesh

Abstract

E-commerce expanded more quickly as a result of the COVID-19 outbreak and lockdown. As in the majority of other nations, the coronavirus illness 2019 (COVID-19) has drastically changed consumer habits in Bangladesh and has been a major factor in the rise of commercial online activities. This study work has tried to discover many elements that influence their online purchase behavior as well as the patterns of relationships among these aspects. Online purchasing is likewise becoming more and more common in emerging nations. Questions about the sorts of products, the frequency of online purchases and the reasons driving these decisions have increased as a result. A study of Dhaka city residents in Bangladesh was performed to learn more about many factors. The poll included 150 participants from the Bangladeshi metropolis of Dhaka. Five factors which are convenience, website features, security, time value, and internet accessibility—were formed into a conceptual framework and are explained by 19 variables. Low pricing, a discount, customer reviews, the quality of the goods and the information are all discovered to be significant considerations. In internet shopping, associations between demographic parameters including age, gender, income, and education are also important. Methods of quantitative and qualitative research have both been used. The study found a substantial correlation between each independent variable related to online purchase decision and the results unmistakably show that if convenience, website features, security, time value, and accessibility to the internet could be guaranteed, individuals would be more likely to engage in online purchasing. If properly adjusted, the findings of this study should be a big help in enhancing Bangladesh's e-commerce industry.